It’s no secret that our voracious shopping habits are harming the planet. The fashion industry is one of the world’s biggest polluters, according to OneGreenPlanet, and while structural changes are crucial to solving this problem (we’re talking legislative changes here), old man, you can do your part too.
In fact, the behavior of individual consumers can have a huge impact. The 1 Million Women Instagram account reported that if everyone in the UK didn’t buy new clothes “for a day, the emissions saved would be equivalent to driving a car around the world 8,640 times”.
And there are valid alternatives to buying new – namely, taking care of what you have and buying used. However, sometimes the need for “new” prevails, and when it does, why not try hiring clothes?
Already the norm in the US with websites like Rent The Runway, fashion rental platforms are increasingly crossing the Atlantic. And that’s no surprise since the sharing economy is growing rapidly and is expected to be valued at £269 billion by 2025, according to Forbes.
Whether it’s a wedding guest dress, a Christmas party ensemble, the perfect holiday wardrobe, or a handbag ready for fashion week, some items or events feel like they’re not worth investing in, and that’s where dress rental Between.
While fashion rentals aren’t without their downsides, we already rent our homes, cars, and even our dogs, and our clothes come next.
Here are the 13 best places to rent a dress from now:
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The first fashion rental service in the UK to have an app, By Rotation is a peer-to-peer platform making it easy to share people’s personal wardrobes.
And now, since January 2022, the platform has launched a new reselling feature. So if you loved a borrowed item so much you’re dying to keep it in your closet forever, there might be an option to purchase it.
Founder Eshita Kabra-Davies says, “After receiving meaningful feedback from our Rotators for offering the opportunity to sell one item (and sell two items myself directly on the app!), we are rewarding all of our verified lenders with the opportunity to sell their pieces which are also available for hire.This is in line with our mission to transform fashion consumption for good.
With everything from The Vampire’s Wife dresses (very Kate Middleton) starting at £50 a day to a Totême coat for £36, rental options were already a great lure, so the new resale option will bring even more popularity to the brand.
“Our goal is to make fashion circular and accessible to everyone,” said Kabra-Davies SHE shortly after launching the application.
‘We have over 200,000 rotators from across the UK sharing each other’s wardrobes! Registration is completely free and we also organize regular events to meet our members. many of whom have become friends.
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A rental and resale service of cult brands, which stocks centrally, Rotaro offers you all your favorite brands, including Cecilie Bahnsen and Jacquemus.
“Rotaro is a rental platform focused on three areas: sustainability, conservation and continuity,” said Georgie Hyatt, co-founder and CEO of Rotaro. SHE United Kingdom.
“In everything we do, we aim to reduce the environmental impact of rental, our packaging is biodegradable and recycled, our delivery is carbon neutral and our laundry is wet wash which is more environmentally friendly than hand cleaning. dry.
“The brands we curate are full of personality and encourage self-expression and discovery, we also offer multiple sizes from 6-16.”
The pioneering platform recently announced that they have become Rixo’s official rental partner, meaning their festive party pieces will be available to rent through Rotaro for 4, 8 or 12 days from £25.
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Winner of the London Luxury Think Tank Sustainable Startup award, HURR is the UK’s first peer-to-peer clothing rental service, meaning clothes come from people’s personal wardrobes.
Specializing in these midscale and luxury brands (think Rixo, Ganni, Molly Goddard, and Rejina Pyo), the platform offers tenants and tenants a personalized and safe place to earn money and feel good without feeling ruin and planet.
“HURR is about creating accessibility and a pathway to luxury fashion for a mainstream market,” says Victoria Prew, CEO and co-founder of HURR.
The platform recently became Timberland’s official rental partner, meaning the heritage brand is now available for rental through HURR.
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Housing brands such as Bec + Bridge, Ghost, Whistles and Rixo, in sizes UK 4-20, Hirestreet will help you well with your Hot Girl Summer plans.
Complete with a trial service and searchable by occasion, it really is the easiest option to hire.
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If the thought of buying new clothes for the duration of just one trimester fills you with ecological dread, For The Creators is here for your maternity and postnatal clothing needs.
Carrying brands such as Bump & Milk, Sezane and Whistles, For The Creators lets you feel like you, no matter what shape your belly takes. In addition, they plant a tree in partnership with Ecologi for each rental order received.
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A favorite of editors, Cocoon has established itself as the premium bag rental service. With Instagram-perfect handbags on offer from Bottega Veneta and Gucci at just £99 a month, it’s no wonder the service (which has teamed up with repair service The Restory to keep everything in pristine condition) was such a success. .
“We are a subscription model, we are bag experts, we listen and are highly specialized in our approach. We also own all of our products, which means we can guarantee selection and quality,” said Cocoon co-founder and CEO Ceanne Fernandes-Wong. SHE United Kingdom.
‘With our monthly subscription model, Cocoon is part of your daily life. You’re not lending a handbag for a one-time occasion, you’re developing a long-term relationship with us and enjoying luxury more responsibly.
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OnLoan works with companies like Shrimps, Joseph and Sea NY to bring a cost-effective service (prices range from £69 to £99 per month, or £1 per day) with high levels of service.
If you want to look classy but don’t have time to worry about style, this is the place.
“We’re passionate about dressing the working woman – whatever industry she works in,” says Tamsin Chislett, CEO and co-founder of Onloan.
“Our point of difference is that we elevate our customers’ everyday wardrobe, rather than focusing on second-hand clothes.”
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My wardrobe HQ
Providing one of the most comprehensive services on the market, MY WARDROBE HQ (MWHQ) is a rental service that combines inventory from brands such as Christopher Kane as well as the personal collection of people the company picks up, cleans, stores and book for you.
It also has the ability to purchase most items, unlike other rental services currently in the UK. This means that if you fall in love with a piece, you can have it forever.
‘MY WARDROBE HQ is definitely the market leader in the UK both in the assortment of clothing on offer, which includes iconic luxury brands, emerging designers and contemporary labels, and in the incredible managed process that we offer which makes it super easy to lend. and rent on the platform,” President Jane Shepherdson said. SHE United Kingdom.
“Everything is taken care of by the incredibly efficient and extremely experienced team at MWHQ. MY WARDROBE HQ lets you enjoy the transformative power of fashion without feeling guilty.’
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