The Olsens were speaking as they prepared to open their label’s first boutique The Row, which – rather than basing it in their fashion adopted country of New York – is in their hometown of LA. .
“We’ve always wanted our own store; it’s always been part of the plan,” said Mary-Kate. “It was a big hit between New York and LA, and when that space became available, we jumped on it. It was a hair salon and my sister and I were coming here, so we were very aware of the space. . ” To which Ashley added: “We come from here and The Row started here so it was all very appropriate.”
The store, located on Melrose Place and almost hidden from the street, has a backyard pool – as well as the twins’ offices. And, for past winners of CFDA Women’s Clothing Designer of the Year, this store is just the start of The Row’s growth.
“What’s most important to say is that every step is really imperative for the brand and we don’t like to do it all at once,” said Mary-Kate. WWD. “We’re going to get into e-commerce as soon as possible, but we want to make sure we get it right first. We will be launching into shoes next year. And, hopefully, for men. this store is a great starting point to express where we are going. “