Fashion designer Giles Deacon, who designed Pippa Middleton’s famous wedding dress, has launched an exciting workwear line with IWG
Giles Deacon is known to have run his fashion brand in his own way – having gone from showcasing highly anticipated collections and tailoring dresses for the Met Gala to an almost exclusive collaboration with private and more low-key clients in recent years. .
And in 2017 he surprised again as the unexpected name behind Pippa Middletonit’s nice white lace wedding dress – which he tells today HELLO! was “an absolute pleasure to work”.
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Remaining respectful of Pippa’s privacy, he only adds: “Four years later, when I look at her, she is still absolutely gorgeous. It was an absolute privilege and pleasure to work on this dress.”
Giles designed Pippa Middleton’s gorgeous wedding dress
Giles’ latest project also covers relatively new ground for him, as he is launching a unique workwear collection with the IWG task force, armed with insightful research into the nation’s feelings about clothing when it comes to clothing. to return to work after a pandemic.
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“We all know that the hybrid way of working is going to have a big impact on the working life of almost everyone to varying degrees,” he says. “I wanted to create something exciting, interesting and new, to fit this lifestyle.”
Giles has created a workwear collection based on IWG’s research
The capsule collection features fresh, functional silhouettes and soft yet punchy colors, meant to fulfill the wishes of workers to express individuality at work through their choice of outfits – since IWG research found that 55% of people said they work best when they have the freedom to dress however they want, and 40 percent said they are more creative.
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“People always want to wear smart clothes, even though construction-wise it’s much softer and the colors softer. There’s not that much monochrome – the tones are warmer and wider. I think that feeling of change is very visible, ”Giles said.
The capsule collection features a soft fit
He adds, “People who wore super casual clothes throughout the lockdown didn’t want so much for work. It won’t be a future of jogging bottoms and tracksuits!”
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As a result, the hybrid office wear collection includes three distinct looks – a masculine, a feminine and a non-binary one – comprising short suits, dresses and pants in a slightly fitted style that allows the wearer to feel both sharp and comfortable.
Each piece is made from organic fabrics
The pieces certainly move away from traditional, more fitted office wear, which Giles admits to being deliberate.
“It’s great to come up with new silhouettes away from the tight-fitting world we often associate with workwear. There is a feeling of ease, comfort and movement. ” he says.
“It’s kind of a ‘new formality,’ I guess. People like conversational clothes. You like to feel good, it helps your mindset and productivity. It helps you prepare and do things. things. “
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Each of the designs are modeled by office workers from a range of industries
Since more than half of those surveyed believe the days of formal dress are over, we think Giles is on to something.
“The way we work now is more intellectually expansive, so to speak – people work alone, then in groups, and not at specific static desks, or whatever. The structure has changed and I think that should be reflected in the attitudes towards work clothes, “ he concludes.
As the saying goes, dress for the job you want – and if that means working calmly, freely, and comfortably, you can sign us up right now …