STATEN ISLAND, NY – The most unique aspect of the recently opened Something Blü Bridal boutique is its decor: with a Versace-patterned grass wall, a spacious split-level floor plan, bright walk-in closets lit by chandeliers and a rooftop seating area, the loft-style space isn’t your average bridal salon. There’s a chic VIP vibe, date nights accompanied by champagne, and a lavish, customizable event space. And then, of course, there are the dresses.
“I’ve built an inventory of lots of unique styles – a mix of chic dresses and slimmer alternative silhouettes that are perfect for small weddings, getaways and rehearsal dinners,” noted boutique owner Miriam Nosseir. chic West Brighton which recently hosted a soft opening. “The styles here are so unique and beautiful, just like the shop itself.”
Located on a busy stretch of Forest Ave. between Bement and N. Burgher, the store, which lights up blue every night, is hard to miss. Sleek and modern, the building is surrounded by other commercial destinations and easily visible to passers-by – a feature Nosseir plans to capitalize on.
“It’s such a pretty and unique space – we plan to rent it out for events, photo shoots and more,” said Nosseir, describing an additional branch of his business called Something Blü Creative Studio. “We made our shop transformable with collapsible stands and purchased event-style tables and chairs. Our roof is the perfect place for a lunch or an evening at sunset. There is a very Manhattan vibe here and we want to share it.
Nosseir, who worked in human resources for years, says she always dreamed of being an entrepreneur.
“I worked in retail management years ago and opening a store like this has always been a goal and a dream,” she said. “The goal was to become an entrepreneur, and the dream was to work in wedding fashion.”
The store owner, who is 29, says she was never married and never had the shopping experience herself, but always felt a kinship with the process.
“When I was only six or seven, I used to spend my weekends watching ‘Say Yes to the Dress’ marathons with my older sister,” Nosseir said, detailing his obsession with the TLC show. “I’ve also shopped with friends and family for their big day and know how detailed the process can be. When you’re on the hunt for the perfect dress, it’s an emotional time. You shouldn’t be kicked out of the dressing room after reaching a time limit or trying on too many dresses. I have a strong background in customer service and wanted to use it to provide the best possible experience for Staten Island brides and their families.
In addition to wedding dresses, Nosseir offers a chic line of bridal lingerie imported from Bellarus, as well as many styles of evening wear suitable for wedding guests and bridesmaids. And there are plenty of exclusives, too: According to the store’s owner, Israeli clothing designer Adam Zohar – who owns certain rights to Valentino fabric – recently named Something Blü Bridal as his flagship location for the New York area. .
“This means Something Blü will be the only place in New York where brides can find these exclusive fabrics and apparel designs,” Nosseir said.
Something Blü will begin taking dress appointments from September, and the store is also gearing up for the 2023 Prom season. Nosseir directs potential customers to her Instagram page @somethingblu.bridal for news and guidelines on how to book an event.
“We are open to hosting all kinds of functions,” Nosseir concluded. “Pop-up shops, fun costume parties, bridal showers and more. It’s unique and beautiful here, and we look forward to being an integral part of the Staten Island business community.