Vera Wang High Fall 2022 Bridal

“Haute is synonymous with a certain freedom and experimentation, but also a new kind of individuality,” explains Vera Wang of her new demi-couture branch, Vera Wang Haute. The designer, who launched a main line from her eponymous classic bride Vera Wang with global wedding dress retailer Pronovias earlier this year, is revamping things internally, ushering in an even more innovative approach.

“With Haute, I am both proud and humbled by the incredible artists who continue to interpret my creations and allow me the freedom to explore and experiment, without borders”, explains the designer in the exhibition notes of his collection. An ode to her own “little hands” – the hands, talents and craftsmen who work with her in her New York studio – as well as her wives, this new luxury line is Wang’s space to explore. “My own creative inclinations while expanding the vocabulary of the bride.”

While Vera Wang Bride will use the brand’s DNA to inform its annual line of affordable bridal and evening wear, Haute will lead the charge of what constitutes this core brand philosophy. “Haute represents the highest level of draping, cutting and sewing, giving me the tools to create for some of the world’s most famous women,” the designer said in her season’s introduction.

As such, the new brand’s first bridal collection explores the techniques that originally earned Wang her position as the dean of marriage. Not surprising if you know her recent work for Jennifer Gates, Gwen Stefani, Ariana Grande and Issa Rae – or if you’ve seen her past looks for Mariah Carey, Victoria Beckham, and more – this collection is a study of volumes, proportions. and technique.

This season, it’s all about personalization. “Each bride embodies a different character and spirit … from medieval modern to avant-garde t-shirt, these are garments that express intentional freedom and individuality,” Wang said.

Sifting through the collection of ten looks, one could interpret each dress as a different bride or as a different side of a complex, layered modern woman. After all, inside each of us hides a romantic, a minimalist, a bohemian, a glamorous girl, an edgy soul, and more. Vera Wang Haute’s inaugural collection challenges brides to find out which of these stylish people they will embody as they walk down the aisle, which they will transform once the reception begins, and who will make them feel like they are. time to party.

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