- Many couples have had to give up part of their
weddingsbecause of the pandemic.
- But the rise of minimonies and runaways has allowed brides to experience their
- Tailored dresses and haute couture dresses have become more popular than ever, according to an expert.
Like most things in life, weddings changed during the pandemic.
They were smaller, guests had to keep their distance from each other, and brides had to cover their faces to protect those around them.
It doesn’t seem like the perfect circumstances for a celebration, but couples have managed to make it work, creating beautiful minimonies and socially distant weddings over the past year.
And according to Sharon Sever, the chief designer of Galia lahav, new forms of marriage celebration have actually had a positive effect on bridal fashion.
Some brides were able to invest more in their wedding dresses
Sever has worked with Galia Lahav for almost 25 years, so he has seen many developments in the wedding industry. He told Insider that, from his perspective, the pandemic has increased brides’ attention to their wedding dresses.
“We started having smaller weddings, then backyard weddings became the most important thing, and they just got more and more lavish,” Sever told Insider.
Couples always wanted their small weddings to be festive and special, but they didn’t have to spend so much money on food or a venue.
According to Sever, many brides decided to use the money left in the budget to splurge on a more elaborate project.
Many Galia Lahav brides have turned to custom dresses to create completely unique looks.
“We’ve had a lot of personalized requests,” Sever told Insider. “Everything was meant to be unique and out of this world.”
Sever also believes that brides were willing to spend more on their wedding dresses over the past year, as it was a way to commemorate the day for those who weren’t able to physically attend their weddings.
“The brides have finally realized that the image you will have from this day is about the dress,” he said. “This is the main objective.”
Because many couples’ loved ones couldn’t see what their wedding looked like through photos or videos, it made sense for brides to make sure their dresses – which are often symbolic of the whole day – stood out.
Others were willing to take more risks with their bridal look
In addition to investing more in their wedding dresses, Sever also told Insider that many brides are willing to adopt styles they may not have been open to prior to the pandemic.
For example, because travel was not an option, some brides turned to their dresses to bring a sense of worldliness to their wedding days.
“There were a lot of exotic elements in the dresses,” Sever said. “There was color and more embroidery, which did a lot of good.”
The pandemic was also reflected in the shape of the wedding dress designs, according to Sever.
“A lot of brides ask for blush in the veils because they want to cover up or it sort of replaces a face mask,” Sever gave as an example.
Sleeves, corsets, and sculptural figures have also become popular, and Sever thinks this is because they give brides a sense of “cover” and “security”.